Inside the big business of the creator economy, with the agents making it happen

We’ve got another special episode of Decoder today, recorded at the Cannes Lions advertising festival in the South of France. I’m talking with Ali Berman and Raina Penchansky, who run the Creators division at United Talent Agency. UTA is an enormous talent agency. Half the people you’ve ever heard speak or perform or who show up anywhere have UTA agents representing them. For full disclosure, that includes me! UTA handled the sale of the forthcoming Decoder book. Which means I paid them money, m