RAMageddon just got extremely real

Even Tim Cook couldn’t supply chain his way out of the RAM crisis. | Photo: Allison Johnson / The Verge As far as prices go, Apple is kind of a reverse canary in the coal mine. With its famously generous margins and immense purchasing volume, it can afford to ride out price fluctuations in its supply chain in a way no other consumer tech company can. So when Apple raises prices across nearly all of its product lines, you know that shit is well and truly real. That's what happened earlier today: