Tracking, data analysis and AI: How invisible workers control football

This year's men's World Cup is also leaving less and less to chance. - Public domain-like released by unsplash.com: Fauzan SaariBehind the scenes of commercial football, tracking and the use of artificial intelligence are increasingly shaping the game - including at this year's World Cup. The basis for this is provided by data workers whose contribution to the digital value chains remains hidden.