Amazon’s four-day Prime Day begins on June 23rd

Amazon bucked its usual tradition of having Prime Day in July. Prime Day 2026 is happening in June, kicking off in just a few weeks. Prime members will get access to many deals starting June 23rd at 3:01AM ET through June 27th at 3:01AM ET. As with Amazon’s previous events, you don’t need to be a Prime member to buy products during Prime Day, but there will likely be member-exclusive sales. Moreover, you’ll get fast shipping on purchases, access to Prime Video, plus other member benefits (like a