Why Malaysia is winning praise from RedNote’s Chinese influencers

For Chinese parents worn down by exam pressure, the solution now being offered by many creators on RedNote is not another tutoring strategy but another country: Malaysia. On the Chinese lifestyle app, mainland creators living in Malaysia are pitching the country as a softer landing for family life. They highlight international schools, Mandarin-speaking clinics, familiar food and lower living costs in Malaysia, speaking directly to compatriots anxious about schooling and affordability – and...