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Maybach: Price reductions are “not our claim”: Maybach boss rejects discounts despite slump in sales

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Despite the failed luxury strategy, the luxury brand Maybach is fundamental for Mercedes. It is struggling with falling sales, especially in China. The Maybach boss explains how he wants to counteract this.

ChannelsstocksCountriesgermany, europe, chinaCategoriesmarket-general
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Published
7/21/2026, 3:08:54 AM
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7/21/2026, 6:07:32 AM
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de