Football World Cup: From Adidas to Levi's: What kind of brands get stuck in the biggest and most expensive advertising festival in the world

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Companies around the world are spending almost $10.5 billion additional on advertising around the World Cup. Exclusive data for Germany shows which brands viewers appreciate.

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Published

7/15/2026, 3:42:01 PM

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7/15/2026, 6:07:44 PM

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