World Cup 2026: The fight for the lucrative jersey business: Nike takes over – and hits Adidas in its home market

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Nike is already advertising the next German dress. In 2027, the US manufacturer will replace Adidas as supplier - in the middle of the most profitable jersey market of all time. This is also due to a trend.

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Published

6/27/2026, 3:56:09 PM

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6/27/2026, 6:07:13 PM

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