What is the name for new business creation investing?

What is the name for, or is there even a name for, a type of fund that takes investment money uses it to create new businesses? I'm not asking about Private Equity, which buys up established companies and either holds them as a revenue-generating asset or tries to flip them. Nor Venture Capital, which takes money and invests in up-and-coming businesses. I'm talking about something like: "We have identified an open Retail Lot, and market research indicates this area has demand for a Japanese rest