Tourism Malaysia lays out plan to entice Chinese travellers

Malaysia’s bet on Chinese tourists is increasingly being shaped by the same forces influencing their itineraries: short videos, lifestyle apps, online personalities and newly opened routes from beyond China’s biggest cities. Tourism Malaysia confirmed the focus, saying its Visit Malaysia 2026 campaign in China included “digital marketing, key opinion leader (KOL) collaborations, short-video content, and themed initiatives”. The response followed a This Week in Asia story on how mainland...