⚠ war-conflict · severity 2/5

Hermès: "It's about seduction. That's my job"

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Hermès is a myth – and mystery. Brand and sales director Florian Craen speaks exclusively to WirtschaftsWoche about the secret of the luxury group's success. And why he invests in Germany.

ChannelsstocksCountriesgermany, europeCategorieswar-conflict

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Published

6/27/2026, 2:02:52 PM

Fetched

6/27/2026, 3:07:12 PM

Confidence

60 / 100

Relevance

47 / 100

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