Why do we trust popular investors more than successful ones?

Maybe I'm overthinking this. A while ago I noticed that some analysts on X with huge followings can get thousands of likes on a prediction, even when their track record isn't publicly available. At the same time, there are traders on forums who regularly share detailed analysis and even post verified results, but barely get any attention. Maybe that's just how social media works. But if two investors have similar results, why do we tend to trust the one with the bigger audience more? Is that jus