Consumer Disgust and Modelez International

In cyberspace the brands of Modelez, such as Cadbury, in particular are taking a right hammering. TDLR: Consumers from UK to Australia now seem to viscerally despise the Cadbury brand (since Modelez takeover) with some commentators now saying that their some of their products taste of "vomit". Could this be the vocal minority or maybe the vocal majority? Do sentiments like this filter down to the actual share price? Mondelez International, Inc. (MDLZ) Stock Price, News, Quote & History - Yahoo F