⚠ war-conflict · severity 2/5

Hermès brand boss: “It’s about seduction, that’s my job”

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Hermès is a myth – and mystery. Brand and sales director Florian Craen speaks exclusively to WirtschaftsWoche about the secret of the luxury group's success. And why he invests in Germany.

ChannelsstocksCountriesgermany, europeCategorieswar-conflict

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Published

6/28/2026, 11:35:45 AM

Fetched

6/28/2026, 12:07:33 PM

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60 / 100

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