Change in leadership: Ferrari separates from marketing boss - successor comes from BMW

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Ferrari is replacing its head of marketing after criticism of the Luce electric SUV. The new man comes from BMW and is supposed to reposition the brand.

TickersBMW, SUVChannelsstocksCountriesgermany, europeCategoriesmarket-general

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Published

6/24/2026, 5:07:42 AM

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6/24/2026, 6:07:16 AM

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