Rainy holidays, AC exports: Thailand eyes red-hot business from Europe heatwave

As soaring temperatures fuel demand for cooling in Europe, Thailand is pitching itself as a source of relief, promoting rainy-season holidays while exporting more air conditioners. With tourism and outbound shipments two of the Southeast Asian economy’s biggest drivers, Europe’s heatwaves are creating opportunities on both fronts. The Tourism Authority of Thailand has launched a campaign encouraging European travellers to swap scorching summer temperatures for the nation’s milder rainy season,..