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E-commerce: “Transform or die”: Otto Group is experiencing the biggest upheaval in the company’s history

Handelsblatt·4h·Media

The new boss Petra Scharner-Wolff has made the family business profitable again with tough austerity measures. But the biggest challenge is still ahead of her.

ChannelsstocksCountriesgermany, europeCategoriesmarket-general
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Published
5/28/2026, 10:00:20 AM
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5/28/2026, 12:07:29 PM
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media · 60/100
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de